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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO tools. It is even said that using automated tools can damage your SEO stats. On the other hand, search engine optimization is a field where the volume of boring routine actions is really large. Performing all of it manually is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to decide which tasks can be performed by hand indeed, and which ones are better to do automatically.

1) Creating content. There are many products that offer automatic synonymizing of any text. There are tools that even claim to create human-readable texts created totally automatically. Obviously, until computers will start to comprehend the sense of a text, they won’t be able to produce a more or less good automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, instead of putting those money into some “powerful” utility that does this automatically.
2) achieving backlinks. This is the second important SEO action, though someone could name it the first. A quality link building requires you to scroll through many of potential linking partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rating simultaneously. Such operation can be made automatic a little, since you don’t have to locate potential linking sites manually. Though, the final judgement still is up to you. It is you who should check the quality of websites and judge their relevance to your website. Finding link partners is merely 10% of the entire work. The rest is performed manually.
3) Monitoring search engine positions. Basically, you need this to value your efforts – whether you’re doing fine, or your activity doesn’t hit the target. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need such a big depth. If your site isn’t found within the first 20-30 ranks – nobody finds it anyway. So in a SEO sphere it is better to limit web ranking checks with first 4-5 pages. However, if there is a large amount of keywords to control, the process may still require a large amount of time. And here is where an automatic tool is really needed! With an automated SERP monitor you can save quite a few of hours comparing to what you would spend if did that manually. However, you should prefer search engine friendly products, to prevent potential worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your industry is another task that is automated easily. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are many methods of finding good keywords and many of them can be dug through automatically.

All in all, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.